Screen LibraryThe pop-up pitch : the two-hour creative sprint to the most persuasive presentation of your life /
"The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisio...
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| Main Authors: | |
|---|---|
| Published: |
PublicAffairs,
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| Publisher Address: | New York : |
| Publication Dates: | 2021. |
| Literature type: | Book |
| Language: | English |
| Edition: | First edition. |
| Subjects: | |
| Summary: |
"The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings"-- |
| Carrier Form: | x, 189 pages : illustrations (some color) ; 24 cm |
| Bibliography: | Includes bibliographical references (page 189). |
| ISBN: |
9781541774513 1541774515 9781541774520 1541774523 |
| Index Number: | HF5718 |
| CLC: |
H019 F270 |
| Call Number: | F270/R628-1 |
| Contents: | Introduction: Sketches that clarify and a story that persuades -- Welcome to the pop-up pitch -- Why the pop-up is the perfect for you most persuasive meetings -- See your own thinking using the Visual Decoder -- With your Visual Decoder, let your pictures do the talking -- Intermission: Pause & percolate with your pictures -- Meet the 10-page pitch. It's storytelling time -- Grand tour of the 10-page pitch -- Three full pop-up pitch examples : small, medium, and extra-large -- Practice and polish for the presentation of your life. |