Screen LibraryStrategic management for tourism, hospitality and events /
"Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a...
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| Main Authors: | |
|---|---|
| Published: |
Routledge, Taylor & Francis Group,
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| Publisher Address: | Abingdon, Oxon : |
| Publication Dates: | 2024. |
| Literature type: | Book |
| Language: | English |
| Edition: | Fourth edition. |
| Subjects: | |
| Summary: |
"Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"-- |
| Carrier Form: | xliv, 752 pages : illustrations (chiefly color) ; 26 cm |
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: |
9781032331836 1032331836 9781032331829 1032331828 |
| Index Number: | G155 |
| CLC: | F590.1 |
| Call Number: | F590.1/E928-1/4th ed. |