Screen LibraryMarketing fashion /
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashio...
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| Main Authors: | |
|---|---|
| Published: |
Laurence King,
|
| Publisher Address: | London : |
| Publication Dates: | 2011. |
| Literature type: | Book |
| Language: | English |
| Series: |
Portfolio
|
| Subjects: | |
| Summary: |
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry. |
| Carrier Form: | 224 pages : illustrations (chiefly color) ; 26 cm. |
| Bibliography: | Includes bibliographical references (page 212) and index. |
| ISBN: |
9781856697231 (paperback) : 1856697231 (paperback) |
| Index Number: | HF5439 |
| CLC: | F746.83 |
| Call Number: | F746.83/P855 |
| Contents: | 1. Structure of the fashion market -- 2. The marketing toolkit -- 3. Research and planning -- 4. Understanding the customer -- 5. Introduction to branding -- 6. Fashion promotion -- 7. Careers in fashion marketing. |