营销公关
Saved in:
Main Authors: | |
---|---|
Published: |
中国大百科全书出版社上海分社
|
Publisher Address: | 上海 |
Publication Dates: | 1995 |
Literature type: | Book |
Language: | Chinese |
Series: |
市场营销丛书 |
Subjects: | |
Carrier Form: | 170页: 图 ; 19cm |
ISBN: | 7-5000-0468-0 |
Index Number: | F713 |
CLC: | F713.51 |
Call Number: | F713.51/7130 |
Contents: | 附录: 1. 一个完整的营销公关方案框架; 2. 欧美和日本企业的营销公关特点 |