Effective strategic planning for competitive advantage:ten steps for technical professions

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Bibliographic Details
Main Authors: Goetsch David L
Published: Pearson Prentice Hall,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c2006.
Literature type: Book
Language: English
Series: NetEffect series.Technology skills
Subjects:
Carrier Form: xii, 205 p.: ill. ; 24 cm.
ISBN: 013048525X
Index Number: F272
CLC: F272.2
Call Number: F272.2/G599
Contents: Includes bibliographical references and index.
Understand the concepts of competition and competitive advantage -- Understand the concept of value as it relates to competitive advantage -- Know the rationale for strategic planning -- Understand the strategic planning process -- Collect, organize, and analyze data -- Make informed predictions -- Adopt a strategic emphasis and competitive strategy -- Write the strategic plan -- Execute the strategic plan -- Understand how a strategic plan comes together from start to finish.