Screen LibraryCommunicating India's soft power Buddha to Bollywood /
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the e...
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| Literature type: | Electronic Software eBook |
| Language: | English |
| Series: |
Palgrave Macmillan series in global public diplomacy
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| Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9781137027894 |
| Summary: |
In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. |
| Item Description: |
Electronic book text. Epublication based on: 9781137027887, 2013. |
| Carrier Form: | 240 p. : 9 figures. |
| ISBN: |
9781137027894 : 1137027894 : |
| CLC: | G0 |
| Contents: | Contents List of tables and figures Introduction 1: De-Americanizing Soft Power 2: Historical Context of India's Soft Power 3: India Abroad: the Diasporic Dividend 4: Software for Soft Power 5: Culture as Soft Power - Bollywood and Beyond 6: Branding India - a Public-Private Partnership Conclusion References Index. |