Screen LibraryCause for success：10 companies that put profits second and came in first : how solving the world's problems improves corporate health, growth, and competitive edge
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| Main Authors: | |
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| Published: |
New World Library,
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| Publisher Address: | Novato, Calif. |
| Publication Dates: | c2004. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxvi, 195 p.: ill. ; 22 cm. |
| ISBN: | 1577314573 (pbk. : alk. paper) |
| Index Number: | F270 |
| CLC: | F270 |
| Call Number: | F270/A681 |
| Contents: |
Includes bibliographical references (p. 177-184) and index. The rise of the high-purpose company : winning corporate responsibility strategies and what sets them apart -- Changing face : how challenged multinationals transform into model corporate citizens (Interface, BP) -- Rooting values : how ethics enable the growth of a new breed of business (Eziba, Stonyfield Farms) -- Co-operating : how top brands thrive by integrating cause partnerships (Avon, Timberland) -- Trading fairly : how standing up for justice garners competitive advantage (Green Mountain Coffee Roasters, The Body Shop) -- Need cycling : how industry leaders profit by serving the wor |