Screen LibraryStrategic marketing in fragile economic conditions /
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--
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| Group Author: | |
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| Published: |
Business Science Reference,
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| Publisher Address: | Hershey : |
| Publication Dates: | [2014] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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| Subjects: | |
| Summary: |
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"-- |
| Carrier Form: | xxi, 322 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 274-314) and index. |
| ISBN: |
9781466662322 (hardcover : alk. paper) : 1466662328 (hardcover : alk. paper) |
| Index Number: | HF5415 |
| CLC: | F713.50 |
| Call Number: | F713.50/S898-1 |
| Contents: | Relationship marketing -- Loyalty in crisis : evidence from Greece / Ilias P. Vlachos -- The evolution of trust in Japan : the case of vertical keiretsu groups / Nabyla Daidj -- Trust deficit in public sector : causes, consequences and strategies to mitigate / Dr. Vedantam Leela -- Customers' satisfaction and loyalty in the economic recession : the case of a Greek bank / Irene Samanta -- Marketing strategy -- Sustainable competitive advantage in turbulent business environments : using critical organizational capabilities & resources to manage complexity / Professor Yannis A. Pollalis -- Eco-labels and green buying behavior : exploring the relationship between them in Mumbai city / Professor Ritu Sinha -- Towards leadership marketing : an exploratory and empirical study / Professor Wilson Ozuem -- The impact of marketing strategy in small family businesses / Professor Anastasios Ntanos -- The role of brand management in emerging markets / Kijpokin Kasemsap -- The antecedents of word-of-mouth behaviour : the service quality perspective / Ho Yin Wong -- How is internal marketing understood? : an examination of stakeholder perspective / Professor Wilson Ozuem -- E-marketing -- Growing e-marketing trends in India / Laxhminarayan Das -- Tourism promotion through web / Nilanjan Ray -- The effect of e-business in B2B relationships / Irene Samanta -- Electrotextiles a novel product for the textile industry / Georgios Priniotakis. |