Screen Library品牌创新：伟大的品牌如何建设、推出新产品、新服务和新商业模式 = Brand new：solving the innovation paradox-how great brands invent and launch new products, services,and business models
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| Main Authors: | ; ; |
|---|---|
| Group Author: | |
| Published: |
经济管理出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2017 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
品牌建设与管理经典译丛 |
| Subjects: | |
| Carrier Form: | 169页: 图 ; 24cm |
| ISBN: | 978-7-5096-5338-8 |
| Index Number: | F273 |
| CLC: | F273.2 |
| Call Number: | F273.2/7124 |
| Contents: | 本书向人们展示如何在市场上寻找需求和机会、了解市场洞察力、创建令人信服的沟通来说服人们尝试公司的新产品。 |