Screen LibraryCorporate social strategy：stakeholder engagement and competitive advantage
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| Main Authors: | |
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| Group Author: | |
| Published: |
Cambridge University Press,
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| Publisher Address: | Cambridge, UK New York |
| Publication Dates: | 2011. |
| Literature type: | Book |
| Language: | English |
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| Carrier Form: | xiii, 348 p.: ill. ; 24 cm. |
| ISBN: |
9780521197649 (hardback) 0521197643 (hardback) 9780521149631 (pbk.) 0521149630 (pbk. : alk. paper) |
| Index Number: | F270 |
| CLC: | F270.7 |
| Call Number: | F270.7/H972 |
| Contents: |
Includes bibliographical references and index. Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. "Can good-will be good business? Firms are increasingly called upon to address matters such as poverty and human rights violations. The demand for corporate social responsibility (CSR) is directed mainly at top management in multinational corporations who are reminded that, in addition to helping to make the world a better place, their commitment to social action will be rewarded by lasting customer loyalty and profits. |