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| Main Authors: | |
|---|---|
| Published: |
高等教育出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2004 |
| Literature type: | Book |
| Language: | Chinese |
| Edition: | 2版 |
| Series: |
高等学校市场营销专业主干课程系列教材 |
| Subjects: | |
| Carrier Form: | 463页: ; 23cm |
| ISBN: | 7-04-013950-2 |
| Index Number: | F713 |
| CLC: | F713.36 |
| Call Number: | F713.36/4889-1 |
| Contents: | 面向21世纪课程教材 |