Cover is for reference only

The ultimate marketing and PR book : understand your customers, master digital marketing, perfect public relations /

The ultimate marketing and PR book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

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Bibliographic Details
Main Authors: Davies, Eric (Marketing consultant) (Author)
Group Author: Smith, Nick, 1962-; Davies, Eric (Marketing consultant).; Salter, B. G. (Brian G.)
Published: John Murray Learning,
Publisher Address: London :
Publication Dates: 2018.
Literature type: Book
Language: English
Series: Teach yourself.
Subjects:
Marketing.
Internet marketing.
Public relations.
Electronic Commerce.
Success in business.
Marketing sur Internet.
Relations publiques.
Commerce �electronique.
Succ�es dans les affaires.
Summary: The ultimate marketing and PR book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.
Item Description: "The complete guide to success" --Cover.
Previously published as: Marketing in 4 weeks.
Carrier Form: 475 pages ; 22 cm.
ISBN: 9781473683976
1473683971
Index Number: HF5415
CLC: F713.5
Call Number: F713.5/D255
Contents: Your marketing masterclass -- Your digital marketing masterclass -- Your social media marketing masterclass -- Your public relations masterclass.

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