The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems /
The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinkin...
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Main Authors: | |
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Group Author: | ; ; |
Published: |
John Wiley & Sons, Inc.,
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Publisher Address: | Hoboken, New Jersey : |
Publication Dates: | [2018] |
Literature type: | Book |
Language: | English |
Subjects: | |
Summary: |
The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of |
Carrier Form: | 352 pages : color illustrations ; 19 x 24 cm |
Bibliography: | Includes bibliographical references (pages 336-337) and index. |
ISBN: |
9781119467472 1119467470 |
Index Number: | T49 |
CLC: | G305 |
Call Number: | G305/L678 |
Contents: | Understand design thinking -- Transform organizations -- Design the future. |