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Aquaculture marketing handbook

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Bibliographic Details
Main Authors: Engle Carole Ruth 1952-
Group Author: Quagrainie Kwamena
Published: Blackwell Pub. Professional,
Publisher Address: Ames, Iowa
Publication Dates: c2006.
Literature type: Book
Language: English
Subjects:
Aquaculture industry
Seafood industry
Aquaculture > Marketing
Seafood > Marketing
Aquaculture industry > United States
Seafood industry > United States
Carrier Form: xii, 271 p.: ill. ; 26 cm.
ISBN: 0813816041 (alk. paper)
9780813816043
Index Number: F371
CLC: F371.264
Call Number: F371.264/E582
Contents: Includes bibliographical references (p. 229-243) and indexes.
Seafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies.

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