Screen LibrarySelling：building partnerships
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
McGraw-Hill/Irwin,
|
| Publisher Address: | Boston |
| Publication Dates: | c2004. |
| Literature type: | Book |
| Language: | English |
| Edition: | 5th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing |
| Subjects: | |
| Carrier Form: | 1 v. (various pagings): col. ill. ; 27 cm. +1 CD ROM (4 3/4 in.) |
| ISBN: |
0072549289 (alk. paper) 0071215190 (International ed.) |
| Index Number: | F713 |
| CLC: | F713.3 |
| Call Number: | F713.3/W436/5th.ed. |
| Contents: | Includes bibliographical references and index. |