Screen LibraryInnovation and creativity in SMEs: challenges, evolutions and prospects /
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and cre...
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| Main Authors: | |
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| Corporate Authors: | |
| Group Author: | |
| Published: |
ISTE, Ltd. ; John Wiley & Sons, Incorporated,
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| Publisher Address: | London : Hoboken : |
| Publication Dates: | 2019 |
| Literature type: | eBook |
| Language: | English |
| Series: |
Smart innovation set ;
v. 21 |
| Subjects: | |
| Online Access: |
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119513742 |
| Summary: |
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account. |
| Item Description: | Description based on print version record. |
| Carrier Form: |
1 online resource (234 pages) : illustrations. Also available in print. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781119513742 111951374X 1119649145 9781119649144 9781786303172 |
| Index Number: | HD2341 |
| CLC: | F272.2 |