事件营销 = Event marketing:how to successfully promote events, festival, conventions, and expositions

Saved in:
Bibliographic Details
Main Authors: 美 普利司通 Preston, C. A ((美)C.A. 普利司通(C.A. Preston)著)
Group Author: 陈义家 (译); 郑晓蓉 (译)
Published: 电子工业出版社
Publisher Address: 北京
Publication Dates: 2015
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 14,269页: 图,照片 ; 24cm
ISBN: 978-7-121-25252-5
Index Number: F713
CLC: F713.50
Call Number: F713.50/8621
Contents: 本书涵盖了所有形式的促销:广告、公共关系、传统媒体和在线媒体。