Screen Library广播广告 = Brordcasting advertising
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| Main Authors: | |
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| Published: |
中国轻工业出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 220页: ; 24cm |
| ISBN: | 978-7-5019-8344-5 |
| Index Number: | F713 |
| CLC: | F713.80 |
| Call Number: | F713.80/2291 |
| Contents: | 本书分为十二章，内容包括广播广告的发展、广播广告的受众研究、广播广告的策划、广播广告创意、广播广告的制作等。 |