靓点营销:人们为什么要受累去买你的产品?

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Bibliographic Details
Main Authors: 英 克雷文 (Craven, Robert) (著)
Group Author: 代芉 (译); 蔡亦默 (译)
Published: 商务印书馆
Publisher Address: 北京
Publication Dates: 2013
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 216页: ; 21cm
ISBN: 978-7-100-08332-4
Index Number: F713
CLC: F713.5
Call Number: F713.5/4210-1
Contents: 封面英文题名:Bright marketing:why should people bother to buy from you?
本书内容包括初步释疑;普遍适用的有效工具;其他工具:自助选择;靓点营销宣言。