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Co-branding：the science of alliance

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Bibliographic Details
Corporate Authors: Interbrand Firm
Group Author: Blackett Tom; Boad Bob
Published: St. Martin's Press,
Publisher Address: New York
Publication Dates: 1999.
Literature type: Book
Language: English
Subjects:
Brand name products
Brand choice
Strategic planning
Marketing
Carrier Form: xviii, 142 p., [8] p. of plates: ill. (some col.) ; 25 cm.
ISBN: 031222897X (cloth)
Index Number: F713
CLC: F713.3
Call Number: F713.3/C652
Contents: "Interbrand."
Includes bibliographical references and index.

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