Screen LibraryExtending the supply chain：how cutting-edge companies bridge the critical last mile into customers' homes
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
American Management Association,
|
| Publisher Address: | New York |
| Publication Dates: | c2005. |
| Literature type: | Book |
| Language: | English |
| Edition: | 1st ed. |
| Subjects: | |
| Carrier Form: | xvii, 252 p.: ill. ; 24 cm. |
| ISBN: | 0814408362 |
| Index Number: | F274 |
| CLC: |
F274 F252 |
| Call Number: | F274/B791 |
| Contents: |
Includes bibliographical references and index. Introduction -- The great divide between customers and retailers -- Decoupled extended supply chains -- Semi-extended supply chains -- Fully extended supply chains -- Centralized extended supply chains -- Strategy : meshing operational and marketing goals -- Marketing : tapping customers' latent desires -- Supply chain design : how to bridge the last mile -- Information technology : facilitating learning and streamlining transactions -- The future of the extended supply chain. |