Reimagining design : unlocking strategic innovation /

"How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"--

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Bibliographic Details
Main Authors: Bethune, Kevin G.
Group Author: Maeda, John
Published: The MIT Press,
Publisher Address: Cambridge, Massachusetts :
Publication Dates: [2022]
Literature type: Book
Language: English
Series: Simplicity: design, technology, business, life
Subjects:
Summary: "How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"--
Carrier Form: xii, 195 pages : illustrations ; 22 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9780262046503
0262046504
Index Number: HD45
CLC: F273.1
Call Number: F273.1/B563
Contents: Facing uncertainty with hope -- My story of multidisciplinary leaps -- Design (mis)preceptions -- Future foresight -- Impact -- Breadth and depth -- Design transformation -- Mirroring our diversity.