Screen Library向格力学营销
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| Main Authors: | |
|---|---|
| Published: |
浙江人民出版社
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| Publisher Address: | 杭州 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
蓝狮子财经丛书 |
| Subjects: | |
| Carrier Form: | 156页: ; 24cm |
| ISBN: | 978-7-213-04506-6 |
| Index Number: | F426 |
| CLC: | F426.6 |
| Call Number: | F426.6/7472 |
| Contents: |
蓝狮子著名企业学习系列 4 本书探究了格力由产品定位、渠道开拓、销售规则、品牌经营、队伍建设、质量保证等方面构成的营销战略，阐述格力营销的着力点，为读者解读格力成为“空调王”的营销秘密。 |