Screen LibrarySmart marketing with the internet of things /
"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"--
Saved in:
| Group Author: | ; ; |
|---|---|
| Published: |
IGI Global,
|
| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2019] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
|
| Subjects: | |
| Summary: |
"This book provides knowledge and skills that marketers need to act in the internet of things era. It focuses on the implications of the internet of things on marketing and provides cues on how to deal with its opportunities and challenges"-- |
| Item Description: | "Premier Reference Source"--cover. |
| Carrier Form: | xviii, 304 pages : illustrations, forms ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 265-296) and index. |
| ISBN: |
9781522557630 (hardback) : 1522557636 (hardback) |
| Index Number: | HF5415 |
| CLC: | F713.36 |
| Call Number: | F713.36/S636 |