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Applications in basic marketing：clippings from the popular business press

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Bibliographic Details
Main Authors: Perreault William D.
Group Author: McCarthy E. Jerome.; (Edmund Jerome).
Published: McGraw-Hill/Irwin,
Publisher Address: Boston, Mass.
Publication Dates: c2003.
Literature type: Book
Language: English
Edition: 2002-2003 ed.
Subjects:
Marketing > Management.
Carrier Form: ix, 214 p.: ill. ; 26 cm.
ISBN: 0072557982
Index Number: F713
CLC: F713.5
Call Number: F713.5/M123/2002-2003ed.

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