Marketing research essentials

Saved in:
Bibliographic Details
Main Authors: McDaniel Carl D
Group Author: Gates Roger H 1942-
Published: South-Western College Pub.,
Publisher Address: Cincinnati, Ohio
Publication Dates: c2001.
Literature type: Book
Language: English
Edition: 3rd ed.
Subjects:
Carrier Form: 1 v. (various pagings): ill. ; 26 cm. +1 computer optical disc (4 3/4 in.)
ISBN: 0324023170 (package: book & CD)
0324028407 (book only)
0324037139 (CD only)
Index Number: F713
CLC: F713.50
Call Number: F713.50/M134/3rd.ed.
Contents: Includes bibliographical references and index.