Screen LibraryVisual marketing：from attention to action
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| Group Author: | ; |
|---|---|
| Published: |
Lawrence Erlbaum Associates,
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| Publisher Address: | New York |
| Publication Dates: | c2008. |
| Literature type: | Book |
| Language: | English |
| Series: |
Marketing and consumer psychology series |
| Subjects: | |
| Carrier Form: | xii, 307 p.: ill. ; 24 cm. |
| ISBN: |
9780805862928 (alk. paper) 0805862927 (alk. paper) 1410618684 9781410618689 |
| Index Number: | F713 |
| CLC: | F713.80 |
| Call Number: | F713.80/V834 |
| Contents: |
Includes bibliographical references and index. Introduction to visual marketing / Michel Wedel and Rik Pieters -- Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano -- Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel -- The effect of selecting and ignoring on liking / Nader T. Tavassoli -- Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie -- Geometry in the marketplace / Eric Greenleaf and Priya Raghubir -- Are visual perception biases hard-w |