Winning strategies for the new Latin markets
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Main Authors: | |
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Group Author: | ; |
Published: |
Financial Times/Prentice Hall,
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Publisher Address: | Upper Saddle River, NJ |
Publication Dates: | c2003. |
Literature type: | Book |
Language: | English |
Series: |
Financial Times Prentice Hall books |
Subjects: | |
Carrier Form: | xxviii, 364 p.: ill., map ; 24 cm. |
ISBN: | 0130617164 |
Index Number: | F737 |
CLC: | F737.3 |
Call Number: | F737.3/R666 |
Contents: |
Includes bibliographical references and index. The new environment. Latin business in the new economy -- The Latin consumer markets: convergence or fragmentation? -- The Latin market competitive landscape -- Sector-specific strategies. Building the infrastructure network -- Reaching the new Latin consumers -- Funding the Latin market growth -- Improving health services and products -- Conclusion. Windows of opportunity and winning strategies for Latin markets. |