Screen LibraryWinning strategies for the new Latin markets
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Financial Times/Prentice Hall,
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| Publisher Address: | Upper Saddle River, NJ |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Series: |
Financial Times Prentice Hall books |
| Subjects: | |
| Carrier Form: | xxviii, 364 p.: ill., map ; 24 cm. |
| ISBN: | 0130617164 |
| Index Number: | F737 |
| CLC: | F737.3 |
| Call Number: | F737.3/R666 |
| Contents: |
Includes bibliographical references and index. The new environment. Latin business in the new economy -- The Latin consumer markets: convergence or fragmentation? -- The Latin market competitive landscape -- Sector-specific strategies. Building the infrastructure network -- Reaching the new Latin consumers -- Funding the Latin market growth -- Improving health services and products -- Conclusion. Windows of opportunity and winning strategies for Latin markets. |