营销管理 Marketing management
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Main Authors: | ; |
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Group Author: | |
Published: |
上海人民出版社
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Publisher Address: | 上海 |
Publication Dates: | 2006 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 18,12,839页: ; 26cm |
ISBN: | 7-208-06461-X |
Index Number: | F274 |
CLC: | F274 |
Call Number: | F274/2925 |
Contents: | 本书分八篇,围绕理解营销管理、聚焦营销视野、联结顾客、建设强势品牌、塑造市场供应品、传递价值、传播价值、创造成功的长期成长八个方面展开。 |