Screen LibraryEntering emerging markets：Motorola's blueprint for going global
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| Main Authors: | |
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| Published: |
Springer,
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| Publisher Address: | Berlin |
| Publication Dates: | 2006. |
| Literature type: | Book |
| Language: | English |
| Edition: | 2nd rev. ed. |
| Subjects: | |
| Carrier Form: | xvii, 188 p.: ill. ; 25 cm. |
| ISBN: |
3540317457 (hd.bd.) 9783540317456 (hd.bd.) |
| Index Number: | F276 |
| CLC: | F276.7 |
| Call Number: | F276.7/S365/2nd.rev.ed. |
| Contents: |
Originally published by Motorola University Press, 1999 (merely designed as a training manual for internal use). Now updated and expanded for the external reader. The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity. |