Screen LibraryBusiness model generation : a handbook for visionaries, game changers, and challengers /
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
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| Group Author: | ; |
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| Literature type: | Book |
| Language: | English |
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| Summary: |
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. |
| Carrier Form: | 278 p. : ill. (some col.) ; 19 x 24 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9780470876411 (pbk. : alk. paper) |
| Index Number: | HD30 |
| CLC: | F272 |
| Call Number: | F272/O855 |
| Contents: | 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. |