Screen LibraryFootball and management Comparisons between sport and enterprise /
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
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| Literature type: | Electronic Software eBook |
| Language: | English |
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| Online Access: |
http://www.palgraveconnect.com/doifinder/10.1057/9780230391185 |
| Summary: |
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management. 'Football clubs are among the most high profile organizations in the world, with large numbers of fans and significant brand value. Yet clubs can often be poorly run, sometimes characterized by antiquated business practices and poor financial performance. Clubs therefore have a lot to tell managers in other industries about visibility, engagement and passion in business. At the same time, managers in other industries have plenty to tell football about good management practice. Sitting at the nexus of the two, Soderman's book provides valuable insights into both management in football and its |
| Item Description: |
Electronic book text. Epublication based on: 9780230391178, 2012. |
| Carrier Form: | 304 p. : 51 figures, 10. |
| ISBN: |
9780230391178 9780230391185 : 0230391184 : |
| CLC: | G80-05 |
| Contents: | List of Tables List of Figures Preface Acknowledgements PART I: FOOTBALL'S SIMILARITIES AND DIFFERENCES COMPARED TO OTHER INDUSTRIES Company Management Can Teach Football and Vice Versa Experiences in Society, in the Business Community and on the Football Arena Differences in the Three Divided 'Industries' Researched and Less Researched Knowledge Areas To be a Club Manager Configuration of the Book PART II: SIX PROPOSITIONS AS A FRAME OF REFERENCE A Successful Playing Style Requires a Good Football Leadership, Described through a Four Field Model Proposition 4: A Methodology Implies a Superi |