Screen LibraryThe creation of the extraordinary : perspectives on luxury /
Luxury is as old as humankind and has sparked multiple debates throughout of history. In todays consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzk...
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| Main Authors: | |
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| Group Author: | |
| Published: |
Springer Gabler,
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| Publisher Address: | Wiesbaden : |
| Publication Dates: | [2020] |
| Literature type: | Book |
| Language: | English |
| Series: |
Applied Marketing Science / Angewandte Marketingforschung,
Research |
| Subjects: | |
| Summary: |
Luxury is as old as humankind and has sparked multiple debates throughout of history. In todays consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultur |
| Carrier Form: | xvii, 246 pages : illustrations(some color), forms ; 21 cm. |
| Bibliography: | Includes bibliographical references (pages 219-246). |
| ISBN: |
9783658295370 (hardback) : 3658295376 (hardback) 9783658295387 (electronic book) 3658295384 (electronic book) |
| Index Number: | HB841 |
| CLC: | F769 |
| Call Number: | F769/G981 |
| Contents: | The State of Luxury Research: A Bibliometric Citation Analysis -- Perspectives on Luxury: An Integrative Model -- Decoding Luxury Brand Communications -- Implications for Luxury Brand Management. |