Screen LibraryThe art of innovation : lessons in creativity from IDEO, America's leading design firm /
The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.
Saved in:
| Main Authors: | |
|---|---|
| Group Author: | |
| Published: |
Currency/Doubleday,
|
| Publisher Address: | New York : |
| Publication Dates: | 2001. |
| Literature type: | Book |
| Language: | English |
| Edition: | First edition. |
| Subjects: | |
| Summary: |
The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee. |
| Item Description: | Includes index. |
| Carrier Form: | 307 pages : illustrations (some color) ; 25 cm |
| ISBN: |
9780385499842 0385499841 |
| Index Number: | HD53 |
| CLC: | F273.1 |
| Call Number: | F273.1/K294 |
| Contents: |
Foreword / Innovation at the top -- Winging it in start-up mode -- Innovation begins With an eye -- The perfect brainstorm -- A cool company needs hot groups -- Prototyping is the shorthand of innovation -- Build your greenhouse -- Expect the unexpected -- Barrier jumping -- Creating experiences for fun and profit -- Zero to sixty -- Coloring outside the lines -- In search of the "wet nap" interface -- Live the future -- Getting in the swing. |