Screen Library复旦案例经典 = Selected cases of Fudan university
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| Corporate Authors: | |
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| Published: |
中信出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2012 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 10,345页: ; 23cm |
| ISBN: | 978-7-5086-3220-9 |
| Index Number: | F279 |
| CLC: | F279.1 |
| Call Number: | F279.1/8649 |
| Contents: | 本书收录了复旦经典商业案例15篇，内容涉及商业模式、并购整合、品牌运营、体育营销、信息管理与社会责任等近年来备受关注的管理领域。 |