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Digital marketing strategies for tourism, hospitality, and airline industries /

""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--

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Bibliographic Details
Group Author: Santos, Jose Duarte, 1966; Silva, Oscar Lima, 1970
Published: Business Science Reference, an imprint of IGI Global,
Publisher Address: Hershey, PA :
Publication Dates: [2020]
Literature type: Book
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
Subjects:
Telemarketing
Tourism > Technological innovations
Hospitality industry > Technological innovations
Airlines > Technological innovations
Summary: ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
Carrier Form: xvi, 267 pages : tables ; 27 cm.
Bibliography: Includes bibliographical references (pages 221-260) and index.
ISBN: 9781522597834
1522597832
9781522597841
1522597840
Index Number: HF5415
CLC: F713.36
Call Number: F713.36/D574-7

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