Digital marketing strategies for tourism, hospitality, and airline industries /
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
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Group Author: | ; |
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Published: |
Business Science Reference, an imprint of IGI Global,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2020] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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Subjects: | |
Summary: |
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- |
Carrier Form: | xvi, 267 pages : tables ; 27 cm. |
Bibliography: | Includes bibliographical references (pages 221-260) and index. |
ISBN: |
9781522597834 1522597832 9781522597841 1522597840 |
Index Number: | HF5415 |
CLC: | F713.36 |
Call Number: | F713.36/D574-7 |