Screen LibraryHandbook of research on consumer behavioral analytics in metaverse and the adoption of virtual world /
"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological fac...
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| Group Author: | |
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| Published: |
Engineering Science Reference, an imprint of IGI Global,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2023] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"The advent of Metaverses will have a profound influence on consumer behaviour, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchase in Metaverse. This book aims to investigate the social, behavioral, and psychological factors that influence Metaverese adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the Metaverse. It offers multidisciplinary research and practice in social, psychological, and behavioral analytics to detect, forecast, and categorize consumer behavior shifts in the Metaverse and help organizations make better decisions. This book will be an interdisciplinary project that engages various disciplines such as computer sciences, data sciences, marketing, management, and business studies.This book offers a future insight into consumer behavior change in Metaverse. Covering topics such as the adoption of virtual reality, consumer behavior change in Metaverse, consumer behavioral analysis, emotional intelligence, purchase decision making in Metaverse, consumer segmentation in Metaverse, this premier reference source is a timely resource for students and educators of higher education, researchers, academicians, and libraries. In academia, the publication will benefit researchers, lecturers, and students by providing them with new insights into different fields such as behavioral analytics, digital marketing, digital transformation, consumer behavior change, decision making, and data science. Furthermore, the book is beneficial for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals by offering them new techniques and methods to consumer behavior change using analytical techniques"-- |
| Carrier Form: | xxiii, 404 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 346-397) and index. |
| ISBN: |
9781668470299 1668470292 9781668470305 |
| Index Number: | HF5415 |
| CLC: | F713.55-62 |
| Call Number: | F713.55-62/H236-15 |
| Contents: | Section 1. Introduction. Chapter 1. Towards the understanding of consumer behavior in the metaverse: a systematic literature review using the PRISMA methodology -- Section 2. Understanding metaverse and the virtual world. Chapter 2. Extended reality-augmented technologies in healthcare ; Chapter 3. A concise review on the concept of metaverse: types, history, features, and technological perspectives ; Chapter 4. How Will metaverse and AI change traditional marketing techniques? ; Chapter 5. A review on virtual reality and eduverse: history and technical perspectives -- Section 3. Metaverse, consumer behaviour, and adoption. Chapter 6. Introduction to metaverse and consumer behaviour change: adoption of metaverse among consumers ; Chapter 7. Understanding consumer behavior in virtual ecosystems: adoption of immersive technologies in metaverse among consumers ; Chapter 8. Customer experience in the e-commerce market through the virtual world of metaverse ; Chapter 9. The critical success factors of metaverse adoption in education: from the consumer behaviour perspective ; Chapter 10. Understanding user experience in the metaverse -- Section 4. The use of metaverse in different disciplines. Chapter 11. Metaverse concepts and marketing ; Chapter 12. Metaverse librarians: a new profession for intelligent libraries ; Chapter 13. Virtual world and the teaching of literature studies in IR 4.0 era: learning behaviour and challenges of Malaysian university students ; Chapter 14. Application of metaverse in the healthcare sector to improve quality of life -- Section 5. Future directions. Chapter 15. The metaverse and web 3.0: revolutionising consumption and communication for the future |