The ubiquitous presidency : presidential communication and digital democracy in tumultuous times /

"American democracy is in a period of striking tumult. The clash of a rapidly changing socio-technological environment and the traditional presidency has led to an upheaval in the scope and standards of executive leadership. Research on the presidency, although abundant, has been slow to adjust...

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Bibliographic Details
Main Authors: Scacco, Joshua M.
Group Author: Coe, Kevin
Published: Oxford University Press,
Publisher Address: New York, NY :
Publication Dates: [2021]
Literature type: Book
Language: English
Series: Oxford studies in digital politics
Subjects:
Summary: "American democracy is in a period of striking tumult. The clash of a rapidly changing socio-technological environment and the traditional presidency has led to an upheaval in the scope and standards of executive leadership. Research on the presidency, although abundant, has been slow to adjust to changing realities associated with digital technologies, diverse audiences, and new political practices. Meanwhile, journalists and the public continue to encounter and shape emerging presidential efforts in deeply consequential ways. This book offers a comprehensive framework for understanding contemporary presidential communication: the ubiquitous presidency. Presidents harness new opportunities in the media environment to create a nearly constant and highly visible presence in political and nonpolitical arenas. They do this by trying to achieve longstanding presidential goals, namely visibility, adaptation, and control. However, in an environment where accessibility, personalization, and pluralism are omnipresent considerations, the strategies presidents use to achieve their goals are very different from what we once knew. Using this novel framework, the book undertakes one of the most expansive analyses of presidential communication to date. A wide variety of approaches-ranging from surveys and survey-experiments, to large-scale automated content and network analyses, to qualitative textual analysis-uncover new aspects of the intricate relationship between the president, news media, and the public. Focusing on the presidency since Ronald Reagan, and devoting particular attention to the cases of Barack Obama and Donald Trump, the book uncovers remarkable shifts in communication that test the institution of the presidency and, consequently, democratic governance itself"--
Carrier Form: xiv, 227 pages : illustrations ; 25 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9780197520635
9780197520642
Index Number: JA85
CLC: D771.24
Call Number: D771.24/S277
Contents: The ubiquitous presidency : a conceptual framework -- The ubiquitous presidency in its contexts -- Expectations of the ubiquitous presidency -- Barack Obama : ubiquity through adaptation -- Donald Trump : ubiquity through visibility and control -- He ubiquitous presidency and democratic possibility.