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Quantitative methods in marketing

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Bibliographic Details
Group Author: Hooley Graham J; Hussey Michael K
Published: International Thomson Business Press,
Publisher Address: London New York
Publication Dates: c1999.
Literature type: Book
Language: English
Edition: 2nd ed.
Subjects:
Marketing > Mathematical models
Marketing > Data processing > Management
Carrier Form: xv, 464 p.: ill. ; 25 cm.
ISBN: 186152417X (pbk.)
Index Number: F713
CLC: F713.5
Call Number: F713.5/H784/2nd.ed./c.2
Contents: Includes bibliographical references (p. 450-453) and index.

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