Barack, Inc.:winning business lessons of the Obama campaign
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Main Authors: | |
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Group Author: | |
Published: |
Pearson Education,
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Publisher Address: | Upper Saddle River, N.J. |
Publication Dates: | c2009. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | x, 179 p.: ; 23 cm. |
ISBN: |
9780137022076 (alk. paper) 0137022077 (alk. paper) |
Index Number: | D771 |
CLC: | D771.224 |
Call Number: | D771.224/L695 |
Contents: |
Includes bibliographical references (p. 148-155) and index. Ch.1. Succes you can belive in-and emulate -- Getting down to business may be passe. Getting up to politics could be the wave of future -- Ch.2. Be cool -- The indespensable quality of a leader whose decisions and actions can change people's lives is his cool-his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions -- Ch.3. Be social -- Business-like politics-is extremely personal -- Ch.4. Be the change -- Impermanence rules the universe. Those who resist change resist reality and life itself |