Barack, Inc.:winning business lessons of the Obama campaign

Saved in:
Bibliographic Details
Main Authors: Libert Barry
Group Author: Faulk Rick
Published: Pearson Education,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c2009.
Literature type: Book
Language: English
Subjects:
Carrier Form: x, 179 p.: ; 23 cm.
ISBN: 9780137022076 (alk. paper)
0137022077 (alk. paper)
Index Number: D771
CLC: D771.224
Call Number: D771.224/L695
Contents: Includes bibliographical references (p. 148-155) and index.
Ch.1. Succes you can belive in-and emulate -- Getting down to business may be passe. Getting up to politics could be the wave of future -- Ch.2. Be cool -- The indespensable quality of a leader whose decisions and actions can change people's lives is his cool-his calm rationality, steadiness under pressure, and ability to stay on message and control strong emotions -- Ch.3. Be social -- Business-like politics-is extremely personal -- Ch.4. Be the change -- Impermanence rules the universe. Those who resist change resist reality and life itself