网络营销 = Internet marketing
Saved in:
Main Authors: | |
---|---|
Published: |
同济大学出版社
|
Publisher Address: | 上海 |
Publication Dates: | 2008 |
Literature type: | Book |
Language: | Chinese |
Subjects: | |
Carrier Form: | 201页: ; 26cm |
ISBN: | 978-7-5608-3916-5 |
Index Number: | F713 |
CLC: | F713.36 |
Call Number: | F713.36/6030-1 |
Contents: |
高等职业教育规划教材 本书介绍了网络营销的宏观环境、营销战略、网络道德规范、消费者行为及市场战略等内容。 |