Reset Filters
Filter Related Topics: Interorganizational relations

Cover is for reference only

Measuring marketing : 110+ key metrics every marketer needs /

In this groundbreaking text, two leading marketing experts present key marketing ratios and metrics that will enable marketers to make better accountable decisions.

Saved in:
Bibliographic Details
Main Authors: Davis, John, 1960 February 17
Published: John Wiley & Sons Singapore Pte. Ltd.,
Publisher Address: Singapore :
Publication Dates: [2013]
Literature type: Book
Language: English
Edition: Second edition.
Subjects:
Marketing > Evaluation
Marketing research
Marketing > Mathematical models
Summary: In this groundbreaking text, two leading marketing experts present key marketing ratios and metrics that will enable marketers to make better accountable decisions.
Carrier Form: xxii, 344 pages : illustrations ; 26 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781118153741
111815374X
Index Number: HF5415
CLC: F713.3
Call Number: F713.3/D262/2nd ed.
Contents: Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.

Related Book Recommendations