Measuring marketing : 110+ key metrics every marketer needs /
In this groundbreaking text, two leading marketing experts present key marketing ratios and metrics that will enable marketers to make better accountable decisions.
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Main Authors: | |
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Published: |
John Wiley & Sons Singapore Pte. Ltd.,
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Publisher Address: | Singapore : |
Publication Dates: | [2013] |
Literature type: | Book |
Language: | English |
Edition: | Second edition. |
Subjects: | |
Summary: |
In this groundbreaking text, two leading marketing experts present key marketing ratios and metrics that will enable marketers to make better accountable decisions. |
Carrier Form: | xxii, 344 pages : illustrations ; 26 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781118153741 111815374X |
Index Number: | HF5415 |
CLC: | F713.3 |
Call Number: | F713.3/D262/2nd ed. |
Contents: | Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics. |