Screen LibraryHandbook of research on consumerism in business and marketing : concepts and practices /
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
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| Group Author: | ; |
|---|---|
| Published: |
Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2014] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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| Subjects: | |
| Summary: |
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"-- |
| Carrier Form: | xxix, 638 pages ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 537-626) and index. |
| ISBN: |
9781466658806 (hardcover) : 1466658800 (hardcover) |
| Index Number: | HC79 |
| CLC: | F014.5 |
| Call Number: | F014.5/H236 |