Screen LibraryMarket Your Way to Growth : 8 Ways to Win /
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way t...
Saved in:
| Main Authors: | |
|---|---|
| Corporate Authors: | |
| Group Author: | |
| Published: |
Wiley,
|
| Publisher Address: | New York : |
| Publication Dates: | 2012. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9781119204015 |
| Summary: |
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility. |
| Carrier Form: | 1 online resource (242 pages) |
| Bibliography: | Includes bibliographical references (pages 201-206) and index. |
| ISBN: |
9781118519660 1118519663 9781118519646 1118519647 1283917408 9781283917407 9781118519608 1118519604 9781119204015 1119204011 |
| Index Number: | HF5415 |
| CLC: | F713.5 |
| Contents: |
Praise for Market Your Way to Growth; Title Page; Copyright; Dedication; Introduction: Preparing to Master the Eight Pathways to Growth; We Live in a Two-Track World: Low/Slow Growth versus High/Fast Growth; Business Responses in a Low-Growth Economy; What Should Companies Do in a Low-Growth Economy?; The Eight Pathways to Sustainable Growth; Conclusion; Chapter 1: Grow by Building Your Market Share; Conclusion; Chapter 2: Grow through Developing Committed Customers and Stakeholders; Conclusion; Chapter 3: Grow by Developing a Powerful Brand; Conclusion Chapter 4: Grow by Innovating New Products, Services, and ExperiencesConclusion; Chapter 5: Grow by International Expansion; Engaging in Foreign Direct Investment; Engaging in Export; Conclusion; Questions; Chapter 6: Grow by Mergers, Acquisitions, Alliances, and Joint Ventures; Conclusion; Questions; Chapter 7: Grow by Building an Outstanding Reputation for Social Responsibility; Conclusion; Chapter 8: Grow by Partnering with Government and NGOs; Conclusion; Questions; Epilogue; Index |