Screen LibraryBranding in a competitive marketplace /
Saved in:
| Main Authors: | |
|---|---|
| Published: |
SAGE, Response Business Books,
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| Publisher Address: | Los Angeles : |
| Publication Dates: | 2013. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxxi, 229 pages : illustrations ; 25 cm |
| Bibliography: | Includes bibliographical references (pages 221-224) and index. |
| ISBN: |
9788132110590 : 8132110595 |
| Index Number: | HF5415 |
| CLC: | F760.5 |
| Call Number: | F760.5/B163 |
| Contents: | Brand management in competitive environment -- Brand, its meaning, value, and power -- Building brand identity in challenging times -- Building brand equity in fiercely competitive environment -- Brand strategy and brand extension -- Designing marketing programs to build brand equity -- Managing brands over time and building equity through -- Relationship -- Brand accounting and brand valuation. |