Screen LibraryMarketing in the cyber era : strategies and emerging trends /
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Saved in:
| Group Author: | |
|---|---|
| Published: |
Business Science Reference,
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| Publisher Address: | Hershey, PA : |
| Publication Dates: | [2014] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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| Subjects: | |
| Summary: |
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- |
| Carrier Form: | xix, 337 pages ; 30 cm. |
| Bibliography: | Includes bibliographical references (pages 282-330) and index. |
| ISBN: |
9781466648647 (hardcover) : 1466648643 (hardcover) |
| Index Number: | HF5415 |
| CLC: | F713.36 |
| Call Number: | F713.36/M345 |