Marketing in the cyber era : strategies and emerging trends /
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Saved in:
Group Author: | |
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Published: |
Business Science Reference,
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Publisher Address: | Hershey, PA : |
Publication Dates: | [2014] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Subjects: | |
Summary: |
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- |
Carrier Form: | xix, 337 pages ; 30 cm. |
Bibliography: | Includes bibliographical references (pages 282-330) and index. |
ISBN: |
9781466648647 (hardcover) : 1466648643 (hardcover) |
Index Number: | HF5415 |
CLC: | F713.36 |
Call Number: | F713.36/M345 |