Screen LibraryResearch in consumer behavior. Volume 12 /
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| Group Author: | |
|---|---|
| Published: |
Emerald,
|
| Publisher Address: | Bingley : |
| Publication Dates: | 2010. |
| Literature type: | Book |
| Language: | English |
| Edition: | First edition. |
| Series: |
Research in consumer behavior ;
v.12 |
| Subjects: | |
| Carrier Form: | xi, 329 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9780857244437 (hardback) : 0857244434 (hardback) |
| Index Number: | HF5415 |
| CLC: | F713.55 |
| Call Number: | F713.55/R432/v.12 |
| Contents: |
RCB REVIEWED PAPERS -- Shopping Practices -- Consumer Attitudes Toward Organic Foods: An Exploration of U.S. Market Segments / Shopping Matters: Taiwanese Young Tourists' Consumer Culture in England / Consumption Cues -- Cue Congruency and Product Involvement Effects on Generation Y Attitudes / Country-of-Manufacture Labeling Effect on Product Quality Evaluations: A Model Incorporating Consumers' Attention / Material Consumption Phenomena and Processes -- Socialization of Adult and Young Consumers into Materialism: The Roles of Media and Church in Peru / Motivation for Luxury Consumption: Evidence from a Metropolitan City in China / Consuming Cool: Behind the Unemotional Mask / CCT REVIEWED PAPERS -- Advertising and Branding Practice -- The Strategic use of Brand Biographies / Authentic Brand Narratives: Co-Constructed Mediterraneaness for L'occitane Brand / Creating Selves -- Consuming Authentic Neighborhood: An Autoethnography of Experiencing a Neighborhood's New Beginnings and Origins within its Servicescapes / Better Understanding Construction of the Self in Daily Contingencies: An Investigation of the Materiality of Consumption Experiences in Online Discussion Forums / |